A maior Árvore de Natal Interativa e iluminada do mundo
Batizada de ponte Iluminada Telefônica, ela vai reflete todas as noites, por meio de cinco cores e animações, o “estado de espírito” da capital paulista: feliz (amarelo), paz (branco), conectado (azul), amor (vermelho) e esperança (verde). Desde a sua inauguração (em 1º de dezembro), a população está entrando no hotsite www.telefonica.com.br/ponteiluminada para escolher o humor que melhor representa a cidade. Até o dia 6 de janeiro, a população vai poder escolher em que ritmo a capital está pulsando e como está se sentindo. Além disso, os internautas poderão personalizar um cartão de Natal animado, viral que poderá ser customizado com a mensagem e as cores da ponte desejada s para enviar via web para quantas pessoas quiser.
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